WHEN DO YOU NEED A
MULTI-PLATFORM MOBILE APPLICATION?


2015 : Mobile will surpass PC usage.
2017 : Mobile commerce will be a $271 Billion market.

WHEN CAN I CONNECT WITH
MY APP CITIZENS?

Every time your App Citizens have their smart mobile devices with them.
Practically always! Your Business or Brand is literally carried 24/7 in your customer's pocket!.

APP CITIZENS OF THE MOBILE PLANET
WHO ARE THEY ?


They are your VIP's of the Mobile Planet, because they are the people that have your Multi-Platform Mobile App on their personal Smart Mobile Devices. They have chosen to be your App Citizens, and their choice must always be highly respected.

The better Mobile experience you create, the more value you can give, the more App Citizens you will have. With sharing your App Citizens can even help to recruit more App Citizens for you, and you will see your App Citizen population grow. Gaining more App Citizens is easy by giving value and building a relationship by offering:

  • Discounts
  • Specific News
  • Free Gifts
  • Loyalty Offers

MALE

FEMALE

UNKNOW

HOW TO BEST CONNECT WITH THE MOBILE PLANET

Be it business or pleasure, humans connect with humans - its the way our planet works. If you now have your own Multi-Platform Mobile App (MPMA) and your App Citizen population is growing progressively. Congratulations! now you can Connect with thousands,tens of thousands even millions on the Mobile Planet.

RESPECT THE PRIVILEGE OF MOBILE CONNECTION

Your App Citizens have invited you into their daily lives, and your company can Connect with them at home, at work, at leisure and in between. Anywhere - Anytime.

KEEP THE PRIVILEGE OF MOBILE CONNECTION

Once the AppCamel.com Team have created your MPMA, doing their best to ensure no design or development issues will be reason for removal. From here on it is up to how you use this privilege of Mobile Connection with your App Citizens that will ultimately be the key to your Mobile success.

To help, below is our guide 'Seven Principles of Mobile Connection' that will lead you in the right direction of creating a great Mobile Connection with a happy App Citizen population. PushTowers.com íabove all elseí is designed to be easy to use and powerful in features. Just ask Campbell the Camel, he will help you to Measure, Connect, Optimise and Repeat.
7 PRINCIPLES OF
MOBILE CONNECTION
(7PMC)

1. Think mobile to be mobile

The Mobile Channel including Push technology is new and different to any other Media channels before in human history. The full implications and ripple effect it will have in the altering Business as we know it are still in motion.. where and how far it will go we do not yet know. What we do know is, since the Mobile Channel is different we can not think as before !
This is not - Email Spamming.
This is not - Social Media Feeds.
This is not - SMS blasts.
This is not - Expensive Newspaper Adverts.
This is not - Random Flyers or Poster.
This is not - Radio drive Time.
This is not - TV Prime Time.
This is not - Guessing

The Mobile channel will supersede all these other Media channels. Because at last, priority is given where it should be, to the individual to personalize what they want to receive. And the shared data they give helps Business and Brands like never before, to be able to give them exactly that! So sales and marketing teams (we know your are reading this) who have been given this responsibility of using Push Technology
Please, take a moment, type or write this somewhere you will see it before you use PushTowers.com
DON'T THINK LIKE BEFORE - THINK MOBILE TO BE MOBILE


2.Connect with other, as you would like the other connect with you

Heard something similar before? The Principle rings ever true with a Mobile Connection. You have a Smart Mobile you know what you like and what you don't like, you've experienced some Mobile Apps annoyingly spam with Push Technology, or others that don't have an inbox, so you never find that offer again, still others that send Push Notifications

In your daily activities think what you would like. What kind of Push Notification would I appreciate now? Be it just before the drive home and your given a Push notification that the motorway or train line is blocked . Or a special offer when your near one of your favorite bars or other relevant and helpful content that enriches or helps your day. Or you arrive to one of your favorite stores your welcomed and notified of whats on special, straight to your pocket!
Would you like others to connect with you like that?
Your Business or Brand is unique, the Mobile Channel will allow it unique, innovative and amazing ways
to make great Mobile Connection with your App Citizens - as long as you:
CONNECT WITH THEM AS YOU WOULD LIKE OTHERS CONNECT WITH YOU.


3. Connect base on share data

You don't talk about the latest football result with your 4 year old daughter, as you wouldn't tell your work colleague theres a pony show at the fair. Or perhaps you would as you know certain shared data about those people we guessed wrong.

Either way you naturally find out as much as possible from the people in your life so that when you connect it is on a level you know they appreciate and welcome. Similarly you know many facts about your App Citizens that they will share. This helps you connect on a level that suits them, and thats what they want. Thus your goal should be to grow as much a shared data as possible of your App Citizens and then
CONNECT BASED ON THAT SHARED DATA.


4. Connect at the RIGHT time

Timing is everything. Connecting at the RIGHT time is the first easy step to creating a great Mobile Connection. Now you have a MPMA, you have continuos Connection to App Citizens. This places the responsibility on you to understand when a message will make their day easier, more entertaining or more profitable.

Time zones need to be considered (especially if you have a global MPMA), morning? lunch? afternoon? evening? Old time slots like 'Prime Time' for TV or 'Drive Time' for Radio are superseded by ' RIGHT TIME ' for Mobile.
Some people want information for the morning commute, others want details in the evening to plan for the next day, and some want it midday. Timed with Weather - summer, winter, rainy or sunny. - (i.e. its hot today special offer on ice-cream or its cold today special offer on hot chocolate.) Timed with Events - local, countrywide or even globally - (i.e. big Match Day - special offer for all who show their colors in store.) You have instant access straight to App Citizens pockets! Use it wisely.
CONNECT AT THE RIGHT TIME


5. Connect at the RIGHT location

Mobile Planet means just that, App Citizens are mobile and in different locations. To the discerning, immediately being able to Connect with a App Citizen at Exact locations opens the door to amazing possibilities. You can Connect with your App Citizens base on where they are, you can send out a lunch offer to App Citizens that are in the neighborhood, remind those at the beach to use skincare, the possibilities are endless.

From language to culture to what affects your App Citizen because of where they are located. You will uncover correlations between location and when customers use your app, which will help you connect with them even better. Loyalty programs represent an excellent opportunity to capitalize on location. Let your customers know that loyalty program members will get special offers when they are at your business.
CONNECT AT THE RIGHT LOCATION


6. Connect with the RIGHT app citizens

Snowflakes, fingerprints, zebra stripes all different and uniquely individual, just like your App Citizens! Using detailed segmentation in PushTowers.com you can Connect with the individual. Based on gender, usage, time of usage. Get to know difference based on App History. Now you can add the time and location to the equation,

where they first used the MPMA, amount of loyalty they have redeemed, use of social connections, which pages frequented most. The focus must be on building an authentic relationship based on listening and responding to their individual needs. To win, Business and Brands must approach App Citizens individually. That means getting the RIGHT message to the RIGHT App Citizen at the RIGHT time in the RIGHT location. That Mobile Connection must hold real valueóit canít be just a sales pitch.
Where do App Citizens find value?
Information to help them navigate daily life.
Surprising or interesting content to them.
News of changing conditions that will assist them.
Shareable or smile-worthy content to enjoy.
CONNECT WITH THE RIGHT APP CITIZEN


7. Regular valuable connection

Using PushTowers.com and following the 6 thoughts above you will be delivering valuable Mobile Connection to all of your individual App Citizens the only remaining thought is - make that regular. This is your chance to Connect with value regularly and become a part of your App Citizens lives, the key to true success is adding continuation.

That value does not need to be complicated, it does not need to be commercial, this is about building a long term relationship with your App Citizens that will lead to Brand loyalty and ultimately better Business.
Delivering value regularly is the measure of mobile success. For a mobile relationship to succeed, your App Citizens must trust that you have their best interests in mind. Successful use of Mobile Connection requires long-term commitment.
DON'T DELIVER MESSAGES. DELIVER VALUE. DO IT REGULARLY.

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